The Active Management Message: Whither Art Thou?

Advisolocity and National Association of Active Investment Managers Show How to Build a Better Client Communications Mouse Trap

Disrespected by ETF enthusiasts, ignored by fans of index funds and sneered at by proponents of target date funds, the case for active management has still never been stronger.

In a joint production, Advisolocity and the National Association of Active Investment Managers (NAAIM) is making available the definitive presentation on how to use low-cost social media and communications solutions to present the advantages of active management.

Advisolocity President and CEO D. Bruce Johnston takes today’s investment-centric advisors on a guided tour of the best communications practices -- and hurdles -- of web-based client acquisition.

A Word about Advisolocity

Advisolocity is a full-service Internet marketing resource dedicated to financial advisors and money managers. What distinguishes us from other agencies is our executive-level understanding of the active investment management industry. Combine that financial marketing expertise with outstanding technological depth and full creative resources -- and you have Advisolocity.

A Word about NAAIM

The National Association of Active Investment Managers was formed in 1989 as a non-profit association of registered investment advisors who provide active money management service to their clients includes roughly 200 member firms nationwide, managing an estimated $14 billion.