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Here are some examples of our work:
Ms. David identified the breakaway broker or advisor in transition as the most likely candidate for her broad menu of strategic and creative services.
Assignment: When Paula David needed an advisor-centric approach to writing copy for her new web site, she turned to long-standing colleague John Drachman to collaborate with her and her creative director, Haig Bedrossian.
Challenge: Ms. David identified the breakaway broker or advisor in transition as the most likely candidate for her broad menu of strategic and creative services. It was necessary to determine a creative course that attracted the interest of advisors, as well as the other service providers in their universe.
Solution: At the core of her marketing effort, Ms. David conceived of a four-part wheel that would supply advisors with a visual map for the “360 degrees of services” she offered. It was up to Mr. Bedrossian to give visual clarity to her vision. Creative direction and design: Haig Bedrossian; copywriting, creative collaboration: John Drachman
Solution: At the core of her marketing effort, Ms. David conceived of a four-part wheel that would supply advisors with a visual map for the “360 degrees of services” she offered. It was up to Mr. Bedrossian to give visual clarity to her vision. Creative direction and design: Haig Bedrossian; copywriting, creative collaboration: John Drachman
Projects:
- Branding
- Creative direction
- Site map strategy
- Editorial content development
- Design
At the core of her marketing effort, Ms. David conceived of a four-part wheel that would supply advisors with a visual map for the “360 degrees of services” she offered.
