Assignment: Expand the presence of a globally recognized team of money management distribution experts who are bringing new investment ideas and competencies to the money management marketplace.
Challenge: WynVale needed a web site that not only demonstrated their core competencies, but also provided a way for visitors to explore the site and better qualify their own distribution needs. The website needed to appeal to executive level clients as well as Registered Investment Advisors.
Solution: After a robust, in-depth discovery phase,we developed a business to business
web site tailored to WynVale’s financial services sector specialties. As we worked closely with their team to develop the appropriate functionality, we developed a compass device to guide users through the firm’s unique service offerings, while tying those competencies to appropriate individuals. The creative team consisted of John Drachman, writing and content development; Ed O’Dell, creative director, senior designer and Zach Hedges, web design and development.
Projects:
- Branding and identity
- Website design and development
- Data capture forms
- Editorial content development
- Print collateral
- Power point presentations
Webinar presentations around the world provided the core marketing vehicle for WynVale’s engagements.