Advisolocity "Speed to market"
Nobody can ignore exposure that is this easy to access. Social media quickly rewards thought leaders with low-cost, creative strategies that make it easier to attract and retain clients and assets.
Nobody can ignore exposure that is this easy to access. Social media quickly rewards thought leaders with low-cost, creative strategies that make it easier to attract and retain clients and assets.
What is freeware?
Examples of freeware available through social media, blogging and networking sites are:
 
While expanding their presence to new prospective clients, financial professionals in the social media groove are also taking advantage of the built-in analytics that accompany electronic vehicles. These tools help marketers justify cost because they can now answer the question: “How do I know my marketing dollars are doing me any good?”
Mail Chimp tracks each reader’s page preferences.
Working in tandem with a firm’s sales process and relationship management initiatives, social media provides a clear progress report, daily, weekly or monthly, depending upon the user.

In fact, social media marketing provides a client-by-client history of self-qualifying visits and downloads that offer marketers a real-time inexpensive data-mine of client likes and dislikes.
 
View our case study: How social media raised AUM for RIA
Following the success of a social media campaign in raising assets under management, Chuck Steege, a Registered Investment Advisor from Bucks County, Pennsylvania, explained what motivated him to experiment with the Internet’s newest marketing tools.

“The primary driver for me,” Mr. Steege said, “was to do the complete opposite of what everyone else was doing. Furthermore, the only way to understand something is to try it yourself!”
How social media marketing grows assets
See what Chuck Steege's Social media ROI of 400% looked like here
Are you a condidate for social media marketing?
Ask yourself these four questions to see if a social media marketing strategy is right for you:
  1. Do I like the idea of using nearly free marketing tools to attract prospective clients? This one is easy: "Yes."
  2. Should I "do-it-myself" -- or recruit professionals to help me? The advisor, money manager or service provider must decide whether they want to take time away from client-facing activity to master the web's ins and outs. Caveat: Do-it-yourself content errors can be a deal breaker.
  3. Am I committed to spending some money? You don't have to commit to hefty retainers, but you do need to commit to somewhere between $5,000 to $10,000 initially to dedicate to professional resources and a meaningful effort.
  4. Am I willing to experiment a bit? An experimental sense of social media’s possibilities is the key. There is no locked in blueprint for how to proceed. SMM is a trip through a new frontier; the campaigns are motivational and engaging when done well. And, if you make a mistake, they are pretty easy to correct, too
 
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