Feb 4, 2010
Engaged constituency trumps ‘target market’: Advisolocity white paper
Mutual fund marketers and compliance officers are cautiously cheering the social media guidelines from the Financial Industry Regulatory Authority (FINRA).
D. Bruce Johnston, distribution media consultant for DBJ Associates, and Advisolocity, a new social media forum for advisors, said this week, “The financial professionals I’ve been speaking with are feeling good about FINRA’s hard work.”
He cited two areas he termed positive for advisors and money managers looking to expand their social media presence. “Archiving technology, for one, is here today to meet the FINRA rules requiring record retention.”
The requirement for in-house development of social media policies is a big plus, too, Mr. Johnston added. “It’s more work in the beginning for a firm, but it will allow a lot of smart flexibility. Some firms have already said that they want to use interactive blogs to emphasize thought leadership and subject matter expertise only — and leave investment marketing to their web site. Why not make that the official policy?”
Mr. Johnston invited interested professionals to register and download their complimentary copy of One-2-One, How Social Media Lets You Have 1000 Conversations at Once, directly from the Advisolocity blog.
I believe a purpose driven social network built specifically to address the unique needs of financial and insurance professionals as they work to strengthen existing client relationships and build new ones is the solution to this issue. linkedFA.com has full document and correspondence retention features that assist in meeting FINRA’s compliance requirements.
[...] make their glacial turns, Mr. Johnston points to a good SMM road map for advisors to start with: One-2-One: How to Have 1000 Conversations at Once. Share and [...]
[...] Mr. Hedges invited advisors, money managers and service providers to visit http://www.advisolocity.com to download a complementary copy of Advisōlocity’s white paper, “One-2-One: How to Conduct 1000 Client Discussions at Once.” [...]
[...] Visitors to http://www.advisolocity.com are invited to download a complimentary copy of Advisōlocity’s white paper, “One-2-One: How to Conduct 1000 Client Discussions at Once.” [...]
[...] are invited to download a complimentary copy of Advisōlocity’s white paper, “One-2-One: How to Conduct 1000 Client Discussions at Once.” 42.358431 [...]