MARCH 15, 2010 (BOSTON) Pat Parkin, Principal of S.P. PARKIN & CO. Wealth Advisors, contracted this week with financial social media firm, Advisōlocity, to develop fresh content and a Search Engine Optimization strategy (SEO) for the firm’s new web site.

“Additionally, we will evolve the firm’s graphic standards and improve the site’s navigation,” said Zach Hedges, Advisōlocity’s technology director.

"We will evolve graphic standards:" Mr. Hedges

Mr. Parkin said the goal of the effort is to convey a high-quality, professional identity that is tied in with the firm’s comprehensive client service model. “We are building a legacy of relationships,” he added. “I think the digital world will help me provide additional value to my clients and their families.”

D. Bruce Johnston, who recently co-founded the Advisōlocity agency with Mr. Hedges and John Drachman, said, “We offer a comprehensive menu of financial social media solutions to financial advisors like S.P. PARKIN & CO. Wealth Advisors. As they grow their business, our services can grow with them too.”

“Advisōlocity aims to take advisors and money managers from social media strategy to delivery and measurement in one straight-through process,” added Mr. Drachman, who directs the firm’s digital content development. The Series 7 Registered Rep said, “Digital communications doesn’t have to be expensive. A good place for media-minded thought leaders to begin is by refreshing their current content.”

Advisōlocity is a full-service Internet marketing resource dedicated to financial advisors, money managers and service providers. The firm combines investment industry insights and sales support with financial services social media marketing.

Visitors to www.advisolocity.com are invited to download a complimentary copy of Advisōlocity’s white paper, “One-2-One: How to Conduct 1000 Client Discussions at Once.”

MARCH 15, 2010 (BOSTON) Pat Parkin, Principal of S.P. PARKIN & CO. Wealth Advisors, contracted this week with financial social media firm, Advisōlocity, to develop fresh content and a Search Engine Optimization strategy (SEO) for the firm’s new web site.

“Additionally, we will evolve the firm’s graphic standards and improve the site’s navigation,” said Zach Hedges, Advisōlocity’s technology director.

"We will evolve graphic standards:" Mr. Hedges

Mr. Parkin said the goal of the effort is to convey a high-quality, professional identity that is tied in with the firm’s comprehensive client service model. “We are building a legacy of relationships,” he added. “I think the digital world will help me provide additional value to my clients and their families.”

D. Bruce Johnston, who recently co-founded the Advisōlocity agency with Mr. Hedges and John Drachman, said, “We offer a comprehensive menu of financial social media solutions to financial advisors like S.P. PARKIN & CO. Wealth Advisors. As they grow their business, our services can grow with them too.”

“Advisōlocity aims to take advisors and money managers from social media strategy to delivery and measurement in one straight-through process,” added Mr. Drachman, who directs the firm’s digital content development. The Series 7 Registered Rep said, “Digital communications doesn’t have to be expensive. A good place for media-minded thought leaders to begin is by refreshing their current content.”

Advisōlocity is a full-service Internet marketing resource dedicated to financial advisors, money managers and service providers. The firm combines investment industry insights and sales support with financial services social media marketing.

Visitors to www.advisolocity.com are invited to download a complimentary copy of Advisōlocity’s white paper, “One-2-One: How to Conduct 1000 Client Discussions at Once.”

D. Bruce Johnston, Fund Marketer turns to Social Media

According to MutualFundWire this week,  D. Bruce Johnston “has launched a new venture” called Advisōlocity.

Named Fund Marketer of the Year by Institutional Investor (2000),  Mr. Johnston developed the new firm with financial marketer John Drachman and web developer Zach Hedges. Advisōlocity will provide financial social media marketing communications to investment managers, independent advisors, and service providers, he said.

The timing for Advisōlocity’s launch may be advantageous for financial advisors. According to Financial Planning last week, while only “half of advisors have yet to dip their toes in the water, 62%  think social media outreach will have a lasting impact on their businesses.”

John Drachman: Early Advisor Success with Social Media Starter Kit

Mr. Drachman  said, “No one can afford to ignore all of the free marketing bandwidth that financial social media  provides.”

Following FINRA’s common sense guidance on social media in January, Mr. Drachman continued, “Distributors and advisors are shopping for ways to apply these tools to their own situation.”

A good place for financial marketers to dip their toes, then, may be “Advisōlocity’s Financial Social Media Starter Kit,” he suggested. ”A campaign in-a-box, the Kit is designed to help create a firm’s peer network, capture contacts, engage and convert prospects – and raise assets under management,” he added.

Zach Hedges: Smaller Advisors Have Social Media High Ground

Not all firms are contemplating social media strategies. Mr. Hedges pointed out that a number of larger firms, “like Bank of America’s Merrill Lynch have put a hold on advisor social media initiatives, essentially leaving the high ground to smaller firms looking for a competitive advantage.”

Mr. Hedges invited advisors, money managers and service providers to visit www.advisolocity.com to download a complimentary copy of Advisōlocity’s white paper, “One-2-One: How to Conduct 1000 Client Discussions at Once.”

D. Bruce Johnston, Fund Marketer turns to Social Media

According to MutualFundWire this week,  D. Bruce Johnston “has launched a new venture” called Advisōlocity.

Named Fund Marketer of the Year by Institutional Investor (2000),  Mr. Johnston developed the new firm with financial marketer John Drachman and web developer Zach Hedges. Advisōlocity will provide financial social media marketing communications to investment managers, independent advisors, and service providers, he said.

The timing for Advisōlocity’s launch may be advantageous for financial advisors. According to Financial Planning last week, while only “half of advisors have yet to dip their toes in the water, 62%  think social media outreach will have a lasting impact on their businesses.”

John Drachman: Early Advisor Success with Social Media Starter Kit

Mr. Drachman  said, “No one can afford to ignore all of the free marketing bandwidth that financial social media  provides.”

Following FINRA’s common sense guidance on social media in January, Mr. Drachman continued, “Distributors and advisors are shopping for ways to apply these tools to their own situation.”

A good place for financial marketers to dip their toes, then, may be “Advisōlocity’s Financial Social Media Starter Kit,” he suggested. ”A campaign in-a-box, the Kit is designed to help create a firm’s peer network, capture contacts, engage and convert prospects – and raise assets under management,” he added.

Zach Hedges: Smaller Advisors Have Social Media High Ground

Not all firms are contemplating social media strategies. Mr. Hedges pointed out that a number of larger firms, “like Bank of America’s Merrill Lynch have put a hold on advisor social media initiatives, essentially leaving the high ground to smaller firms looking for a competitive advantage.”

Mr. Hedges invited advisors, money managers and service providers to visit www.advisolocity.com to download a complimentary copy of Advisōlocity’s white paper, “One-2-One: How to Conduct 1000 Client Discussions at Once.”

BOSTON (March 2, 2010) –  Advisōlocity, a social media marketing resource dedicated to advisors and money managers on a creative budget, launched to criticism and acclaim this week.

SMM-in-a-box: Advisolocity offers client-themed white paper, blog, custom posts, SEO and more -- all for under $9000

Charlie O’Neill, former managing director of Putnam Investments said, “The firm should be careful not to look like just another marketing agency. The message should be consistently about the power of social media.” Paula David, Chief Marketing Officer of legacy firm Funds Distributor, Inc. praised Advisōlocity’s founders D. Bruce Johnston, John Drachman and Zach Hedges for their initiative and said, “Their methodical approach to creative will put nervous clients, unfamiliar with the social media marketing process, at ease.”

“What distinguishes us from other agencies is our executive level understanding of the investment industry,” said D. Bruce Johnston, Institutional Investor’s 2000 Fund Marketer of the Year. “Combining traditional marketing communications and financial social media, we offer a comprehensive, flexible menu of solutions that can grow with our clients’ firms over time.”

Advisolocity showcases many examples of digital content successes.

John Drachman, Series 7 Registered Rep and creative strategist added, “We’re finding that increasing numbers of advisors, money managers and service providers can no longer overlook the cost-efficiencies of social media in their marketing efforts.”

Mr. Drachman pointed out that timing too played a factor in launching the site in the first week of March: “Following the release of FINRA’s Regulatory Notice 10-06 on social media, smaller broker/dealers and RIAs have been coming to us for help in accessing the virtually free marketing bandwidth provided by FINRA’s common sense and clarifying guidance.”

Zach Hedges, Advisōlocity’s technology director, pointed out that, while a number of larger firms like Bank of America’s Merrill Lynch have announced their intention to wait before applying more robust social media strategies, “We are determined, in the meantime, to help those smaller firms that want to live like Goliaths.”

Mr. Hedges urged readers to visit www.advisolocity.com to download a copy of Advisōlocity’s first report, “One-2-One: How to Conduct 1000 Client Discussions at Once.”