MARCH 15, 2010 (BOSTON) Pat Parkin, Principal of S.P. PARKIN & CO. Wealth Advisors, contracted this week with financial social media firm, Advisōlocity, to develop fresh content and a Search Engine Optimization strategy (SEO) for the firm’s new web site.

“Additionally, we will evolve the firm’s graphic standards and improve the site’s navigation,” said Zach Hedges, Advisōlocity’s technology director.

"We will evolve graphic standards:" Mr. Hedges

Mr. Parkin said the goal of the effort is to convey a high-quality, professional identity that is tied in with the firm’s comprehensive client service model. “We are building a legacy of relationships,” he added. “I think the digital world will help me provide additional value to my clients and their families.”

D. Bruce Johnston, who recently co-founded the Advisōlocity agency with Mr. Hedges and John Drachman, said, “We offer a comprehensive menu of financial social media solutions to financial advisors like S.P. PARKIN & CO. Wealth Advisors. As they grow their business, our services can grow with them too.”

“Advisōlocity aims to take advisors and money managers from social media strategy to delivery and measurement in one straight-through process,” added Mr. Drachman, who directs the firm’s digital content development. The Series 7 Registered Rep said, “Digital communications doesn’t have to be expensive. A good place for media-minded thought leaders to begin is by refreshing their current content.”

Advisōlocity is a full-service Internet marketing resource dedicated to financial advisors, money managers and service providers. The firm combines investment industry insights and sales support with financial services social media marketing.

Visitors to www.advisolocity.com are invited to download a complimentary copy of Advisōlocity’s white paper, “One-2-One: How to Conduct 1000 Client Discussions at Once.”