By John C. Drachman, Chief Marketing Officer, Advisolocity

Advisolocity’s Chairman and CEO, D. Bruce Johnston, believes that social media offers mutual fund marketers a convenient and inexpensive way to differentiate themselves in the marketplace.

Johnston Slated; Aug. 3 Webinar

“I think firms that provide articles of interest and thought leadership pieces through blogs and social networking,  in addition to fund facts and market commentaries, will distinguish themselves from the rest,” he said recently.

Bruce will share more of his views Tuesday, August 3, at a webinar called “Using Social Media” sponsored by Unified Fund Services, Inc., a subsidiary of Huntington Bank, which is based in Columbus, OH. (As of August 1 Unified was renamed Huntington Asset Services.)

Bruce will be part of a panel that includes Jeff Young, Unified Fund Services (Huntington Asset Services), Ellen Bruno, Compliance Advisor Professionals and Oat Ruchira, Unified Financial Securities.

In addition to offering some practical guidance on how to use social media, the webinar also intends to feature insights on regulatory trends and archiving solutions.

Interested investment industry professionals are invited to participate in the webinar by registering here. Unified/Huntington will continue to expand its social media marketing focus during its annual client meeting to be held September 12-13.