One-2-One: How social media lets you conduct 1000 client conversations at once
By D. Bruce Johnston, John Drachman and Zach Hedges
This report is designed for managers who wish to better understand and apply the potential of social media marketing to presenting their products and services.
Affordability of social media impossible to ignore
The following is based upon:
- Hundreds of hours of research and interviews with leading social media practitioners
- Evaluations of current client acquisition and retention strategies
- Distinguishing the promises of social media from their potential distractions
- Weighing social media alternatives
- Active application of social media strategies to client needs
